Stuck-up, sarcastic, rude, arrogant, snotty, and mean, Pacifica is a stereotypical popular blonde girl, having money, style, and talent. She is the show's diva and looks down cruelly on "weirdos" such as Mabel and her friends Candy and Grenda, and lords her ancestry over the people of Gravity Falls. Her parents spoil her and seem to encourage her cruel behavior which has greatly affected her psyche, to the point of valuing what her parents drive into her: money, winning and looks. It appears that some of her behavior stems from a need to prove herself as a Northwest to her parents, and her outward appearance is a way to cope with some of her insecurities. She seems to think that her family is better than everybody else's, and that they are perfect. When Dipper gave her undeniable proof of her family's fraudulence she did not take it very well initially, but eventually got over it because "money makes problems go away."